“Come on bro… be a man! Only one sip of alcohol won’t ruin your life. Drink it man!” His friends encouraged him to be a man.
This is how his addiction of alcohol started, from enjoyment to obsession and obsession to addiction. Not a single friend was present at his deathbed when he was dying of cancer. That day he regretted of drinking the first sip of alcohol which had ruined his entire life.